Rory, a highly experienced strength and conditioning coach and the founder of Strength Armstrong, has dedicated his career to helping others achieve their fitness goals. With a robust background working at some of London's top gyms, including Gymbox’s flagship in Farringdon, Rory has developed a comprehensive approach to coaching. He specializes in strength training, conditioning, and Olympic lifting, having been personally trained by Olympian and common wealth gold medalists Michaela Breeze MBE.

Rory's expertise extends beyond traditional gym settings; he serves as a head judge for Hyrox, ensuring the highest standards in competitive fitness events. His coaching philosophy emphasizes personalized training programs, focusing on improving both physical performance and overall well-being.

Currently, Rory is involved in several innovative projects, including establishing a Community Interest Company (CIC) to provide vulnerable individuals with free personal training and mental health support. His commitment to fitness is rooted in a desire to make a meaningful impact on people's lives, both mentally and physically. 

With over a decade of experience in the fashion industry, where he worked for some of the world's most prestigious brands, Rory brings a unique perspective to his coaching. He now channels his passion for fitness to inspire and transform lives, helping clients build strength, confidence, and resilience.